Skills: Tone of voice development, web content origination, collaboration with marketing team.
Brief: Atlantic Quay offers state-of-the-art business accommodation on the Clyde. The owners wanted a website that reflected its unique personality, as well as the five-star services on offer.
Background: This development already had some sales material, but the people who were marketing it wanted something fresh and contemporary, to reflect the high specification of both the offices and the services offered to tenants. We worked from the sections in the sitemap, and with the marketers, to decide what content to include.
Tone: Fresh, bright and natural, to differentiate this development from the hundreds of others in the city. Although the intended audience were mainly businesses, we didn’t want to use business speak. Instead we made it welcoming, self-assured — and very human.
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