Barclaycard infographics

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Skills: Content selection and creation within brand and tone of voice guidelines.

Brief: Convert Barclaycard research into easy-to-read infographic copy.

Background: Briefing material usually consisted of a short synopisis of suggested content, some research figures and links to areas where I could out more. Choosing the content was up to me. I chose the insights most likely to tell a meaningful story, then worked with the design team to create the final infographic.

Tone: This was largely aimed at business customers, but it had to be short, snappy and useful — no room for overblown corporate language.

See more: 

June infographic

July infographic 

August infographic

September infographic

October infographic

 

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