Brief: To create 500-word overviews for each of the 19 sectors the agency works in.
Background: There was no background information for these overviews – part of the brief was conducting the research needed to pull them together. After discussing the likely needs of the core audience, the client and I agreed a set format for the overviews that I could use to structure my research.
Tone: CEO tends towards the slightly more formal side of plain English. The priority here was to take the bare information and make it meaningful and useful to the core clientele.
See more: I’ve included three overviews here. You can find more on the CEO website by going to ‘Resources’ and choosing any sector from the ‘sector’ tab.