Incredible Husk International

Website structure and copy

Skills: Content gathering from client and existing site, defining site structure, copy generation, managing approvals process.

Brief: Incredible Husk International is a new organisation creating sustainable alternatives for plastics and helping to reduce the problem of existing plastic waste. They needed a website from scratch, which meant creating a site map as well as content with which to populate it.

Background: Working closely with the marketing manager, I created the initial sitemap and, once approved, used the reference materials provided by the client to develop the content. I then worked with the marketing manager to get the copy approved.

Tone: Professional, knowledgeable, confident, environmentally-aware, reassuring.

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