Skills: Researching and creating compelling copy for an effective sales brochure, creating a tone of voice to set it apart from ‘standard’ property brochures.
Brief: Skypark were extending their premises, and needed a sales brochure to help promote the new facilities.
Background: Information from the client was minimal. Brochure content was based on a few pointers, as well as a previous brochure for existing Skypark facilities. Most was researched and written from scratch.
Tone: Contemporary, conversational, informal, benefit-driven, direct.
See more: Skypark 5 Brochure
Joan Grady, Copywriter 