Various projects
Training videos
Skills: video scripting in line with storyboard development
Brief: script training videos and podcasts for sportscotland Coach Connects.
Background: Working from rough drafts provided by sports psychologists, translating into a workable video script.
Tone: Accessible, easy to say, clear, scientific.
See more: You can watch several of these videos on the sportscotland YouTube channel: Fundamentals of movement|Co-ordination and control|Attributions
Clubs and Communities Framework
Skills: tone of voice management, editing
Brief: sportscotland had created a communal framework for sports clubs and communities — essentially a best practice manual. Needed tidying and developing into a consistent tone of voice.
Background: Initial document was drafted, but needed improvements in tone and consistency.
Tone: Directly addressing the audience, less corporate, accessible, easy to read.
See more: Clubs and Communities Framework
Joan Grady, Copywriter 